location:
Stone Towers
Moscow
year:
2021
Outdoor wayfinding system, development of a signature-style art object on the territory of the business center.
Object type:
Business Centre
Stone Towers is a premium office complex and consists of four A-class office buildings.
We were tasked with developing a concept for the outdoor wayfinding of the complex. To create a unique language and reflect the key values of the project, we suggested using natural materials in the wayfinding media - stone and brass.
We proposed an unusual design approach of applying the markers of the two enclosures directly on the steps. To make the brand and the space recognisable, we proposed to install the logo of the office block made of metal with lighting on the central square.